About Us

Streamlining the process of strategizing, planning, and executing complex business objectives

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Who Are We

Michael Caruso is a pioneering digital strategist and entrepreneur with over two decades of experience at the forefront of technology and marketing. His career began in the San Francisco Bay Area, where he played a crucial role in shaping the emerging digital media landscape. As the founder and President of San Francisco's first Internet Trade Association in 1997, Michael established himself as a visionary leader in the industry.

Throughout his career, he has held senior positions in sales and business development, forging strategic partnerships with tech giants like Amazon, eBay, Warner Brothers, and Microsoft. Michael's entrepreneurial spirit led him to co-found ClickFacts, a SaaS ad malware detection company that developed industry standards for brand safety, viewability, and cybersecurity.

Under his leadership as CEO, ClickFacts secured two patents and won prestigious awards, including Silicon Valley Bank's Entrepreneur Showcase and STIRR's Most Innovative Company Pitch. The company was also selected for Y Combinator's inaugural batch, further solidifying its position as a groundbreaking startup..

Drawing from his extensive experience with Fortune 500 brands, the investment community, and startups, Michael now runs a multifaceted consulting practice. His services range from strategic planning and mentorship to sales optimization and preparation for institutional investment. With expertise spanning various industries, including SaaS, Blockchain, Digital Healthcare, and Fintech, Michael continues to drive innovation and growth across the digital landscape.

As a thought leader, he has contributed to major industry publications and been featured in prominent media outlets. Michael's insights are highly sought after, leading to speaking engagements at major industry events..

Currently serving as a General Partner in select investment firms and as a strategic advisor to cutting-edge startups, Michael Caruso remains at the vanguard of digital innovation, helping to shape the future of technology and business.

What Our Clients Are Saying About Us

We proud to be trusted by the biggest names in the industry

George Owens
CFO, Family Office


Michael was invaluable to our family office as we were in the process of evaluating and preparing one of our holdings for potential M&A. He and his team of advisors provided the niche expertise and tools we needed to get our team up to speed. They were able to quickly and successfully achieve our goals.

Allan Young
Founder & CEO TopLine Incubator


I have known Michael for over 20 years and have collaborated on multiple business projects with him. He always acts with passion, drive, dedication and integrity. I know that I can count on Michael to get a project done successfully.

Justin Tripodi
Founder & CEO Just Venture


I will happily bring Michael's team into one of our projects when his expertise is needed or refer him to our customers. Michael has an extensive network that can jumpstart our projects and he produces quality work. His innovation and out of the box thinking has helped us provide successful results.